As a top Google Analytics audit agency we specialize in evaluating your GA4 set up to ensure that the data you track is 100% accurate and is aligned with your business goals.
We have set up and audited 1,000+ GA4 properties so you know we can find tracking errors quickly and help you follow the best practices. Our certified specialists don’t just provide a list of problems; we offer a clear, actionable roadmap to accurate marketing data, ensuring you can track what matters and make decisions with 100% confidence.
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If your analytics setup isn’t capturing data accurately, you’re not just losing data, you’re losing money and opportunities. Boost your business growth with a certified Google analytics audit
We transform your GA4 property from a confusing data dump into a crystal-clear source of truth. Our audit is a deep-dive investigation into every part of your implementation, designed to uncover the root cause of your data issues and provide a definitive fix.
Our comprehensive GA4 audit services covers every critical aspect of your setup:
A poorly structured GA4 property can make it hard to find the data you need. We help clients set up their GA4 accounts for efficient management, establishing strong data governance standards to maintain data quality, support experimentation, and ensure accurate reporting. We also assist with configuring user roles, access permissions, and property settings to safeguard data accuracy going forward.
We verify that your GA4 data is accurate and that tracking is consistently implemented across all website pages and digital assets. This involves a review of all of your GA4 tags, triggers and variables to make sure that the tags are firing and the data accurately flows to Google Analytics.
We help clients to detect and address factors that may distort analytics accuracy, including internal employee visits, automated bot or spam traffic, and self-referrals. Our audit process also involves cross-checking for inconsistencies between Google Analytics data and other back-end systems, such as e-commerce or CRM platforms, to ensure data integrity and reliable performance insights.
It is common that your tracking setup does not cover all of your business goals. Our GA4 audit agency can help you track the missing events so you have all the needed data at your fingertips.
We review your configuration of custom event tracking, including transactions, revenue, product performance, and cart abandonment, to verify that all significant user interactions and purchase behaviors are accurately recorded and reflected in analytics data.
As part of our GA4 audits we verify that integrations with key platforms such as Google Ads, Google Search Console, Big Query, and Looker Studio (formerly Data Studio) are properly configured and functioning smoothly to ensure a unified and comprehensive view of overall performance.
If you are operating in the EU, our audits include reviewing your compliance with current data privacy laws, such as GDPR, and verifying that no personally identifiable information (PII) is being unintentionally captured within the analytics setup.
Analyzing current reports and dashboards while developing new, customized reports and audience segments designed to deliver clear, actionable insights aligned with the specific needs of stakeholders.
Whether you’re facing tracking discrepancies, underperforming campaigns, or fragmented reporting, a tailored audit is the foundation for making data-driven decisions and achieving digital success.
Don’t let a technical glitch dictate your business’s growth.
By identifying problem areas within user journeys, such as pages with high bounce rates, the service contributes to enhancing the overall website experience and user engagement.
We believe in a transparent, methodical process that leaves no stone unturned. Our audit is built on a foundation of best practices and hands-on expertise.
Discovery & Configuration Review
In-depth analysis of your GA4 property & data streams; review of goals and KPIs resulting in a clear understanding of your business objectives and current setup gaps.
Technical Deep-Dive & Validation
Code inspection; cross-domain tracking check; validation of events, parameters, and conversions. We give you a technical report on implementation health and data collection accuracy.
Data Quality & Filtration Analysis
Exclusion of internal traffic; bot filtering check; review of data retention and query parameters, giving you a cleaner data stream, free from spam and internal distortion.
Reporting & Strategic Roadmapping
Assessment of custom reports, dashboards, and explorations; integration review.
Implementation Guidance
Provide expert support for fixing issues and deploying improvements, including staff training if needed.
Google Analytics audit services offer businesses a robust, data-driven approach to optimizing their digital analytics infrastructure, ensuring reliable insights and maximized ROI from every marketing initiative.
The benefits include trustworthy data, actionable insights, optimised spending, and improved user experience.
The cost for a Google Analytics audit service can vary widely based on the complexity of the website, the scope of work, and the service provider.