Eugene Lebedev is a Power BI consultant by background. Before founding Vidi Corp in 2021 he created Power BI reporting for Autodesk. His Power Bi reports were used by VPs of Finance and C-suite of Autodesk. As part of Vidi Corp, Eugene created dashboards for Google, Teleperformance, Delta Airlines and 200+ clients worldwide.
To be successful as a business owner you need to plan your models, execute your models, test your models to see what works best in your way in any phase of your business cycle. It doesn’t mean that if some competitor tried a specific strategy and got success then you too can achieve it most of the time. The reason behind it may be a lack of the same vision, perception, and prediction. This is one of the major problems businesses face during their acceleration. According to the universal law if there exists a question then a solution also exists for that.
I am sure that you are eager to know the solution for the above problem and the answer for this is ‘Business Intelligence and Data visualization’. Having the right information at your fingertip is key to making better business decisions and it’s possible with insights provided by data. But your ability to interpret that information according to needs and the speed at which you can execute is equally important. Today in this blog we are going to talk about a Data visualization tool offered by Google namely ‘Google Data Studio and this covers what Google Data Studio is and how it can drive your business growth.
Google Data Studio is Google’s powerful data visualization tool that assists you to switch all of your complex data into simple visualizations with a set of ways to connect with your favorite Google data sources and a lot of other data resources. It is free for all users to make reports and collaborations easy. Google Data Studio is more likely a Data visualization and reporting tool and is not on par with top Business Intelligence tools like Tableau, Domo, Power BI.
It is basically a supercharged version of the ’ Google Analytics’ dashboard and it additionally comes with options to go beyond with features like
Usually, many users hesitate to go with Google Data studio because of one reason that it is not on par when compared with few top BI tools. We too agree with this but let me tell you what you are missing.
No matter what business you do nowadays you surely need a website or an app to reach your potential customers. Your marketing team may run campaigns such as Google ads, Facebook ads, and a lot more to increase your presence and this indicates that Google Analytics of your website or app is crucial to calculate your campaign metrics.
Before Google Data Studio, most teams that are tight on a budget were handling analytics reporting in a traditional way. By exporting each report from Google Analytics, and manually creating formulas in Excel or PowerPoint to create data visualizations.
It is true, the end result was good, but having a fully automated live dashboard that’s set up once and automatically updates by itself is more than any team can dream about. It saves more time. This means there is more time to actually focus on the analysis and insights rather than report generations.
1. Trademark of Google
Google Data Studio is an in-house product of Google Inc, we can expect seamless integrations of Google data studio with Google workspace. The seamless data connectors include Google Search Console for your search result data, Google Ads, Google Sheets so we can enter in any type of data you want to visualize in Data Studio.
In addition to that Google data studio is hosted on Google Cloud and it opens a wide variety of other options for its Cloud users as well.
2. Free Dashboards
If you have read our previous blogs on BI tools or you have used BI tools extensively for your business then you might be aware that you need a paid license to form dashboards on an enterprise level but with Google data studio it’s completely free to create stunning dashboards with your data.
3. Easy to use
The setup of the dashboard is really simple to use and comes with a drag-and-drop feature for all data connections. Additionally, you can set your own dimensions, metrics, and other calculated fields. You’re given different options to customize every visualization you have. No code is needed in any phase, you can change the colors, conditions, and everything from a single panel.
4. Automated Dynamic Connectors
A simple but intuitive dashboard tool will connect your data sources directly and can automatically update when new data rolls in or updates. That is where the beauty of Google Data Studio lies. You can connect to several data sources, and be rest assured that you don’t have to pull that type of data again. Just once for setup and relax.
5. Customizable reports
There are many ways to make your dashboard report fit according to your business needs and brand identity. You can customize the look of colors and fonts. You can out-stand certain values by highlighting and even filter any type of data the way you’d like to look at your reports or how it calculates.
To see how you can optimise your reporting, make an enquiry here.
Without any hesitation, we can surely say that you can interpret your data in the form of stories using charts, geo maps, tables, and similar kinds of stuff. It always allows you to make boring reports into more interactive and compact ones but how do you do that?
Google data studio works in 3 modes
Using the connectors of Google data studio you can easily connect with any kind of data resources in a matter of minutes. It is easy and automated and it doesn’t require any code. In just a few moments, you can connect to data sets such as:
You can visualize rich, informative and easy to read dashboards with Google data studio. You can use fully customizable features to tell your stories. Can use charts, including line, bar, and pie charts, Geo maps, area and bubble graphs, paginated data tables, pivot tables, and more.
It gives freedom to make your reports interactive by applying viewer filters and date range controls. The data control turns any report into a flexible template report that anyone can use to see their own data. Gives control to apply styles and color themes to make your data stories resemble data visualization art.
It’s easy to share your insights with individuals, teams, or the world. Invite others to view or edit your reports, or send them links in scheduled emails. To tell your data stories as broadly as possible, you can embed your reports in other pages, such as Google Sites, blog posts, marketing articles, and annual reports.
You can share a Data Studio file with another editor and you both can work it together in real time as a team. It’s super easy to share your insights with individuals, teams, or the world. All you need to do is invite others to view or edit your reports, or send them links in scheduled emails.
You can add or remove people, or groups to view or edit your resources. Further you can embed your reports in other pages, such as Google Sites, blog posts, marketing articles, and annual reports. You can generate URLs or can download reports as a PDF file.
If you are owning a business driven on search and paid ads then you surely need a smart web-analytic partner who strategies and measures your metrics to the best. An ideal partner not only builds your reports and sets back but they also hand hold your business in every phase to plan, execute, visualize and predict the future. You might be thinking it’s hard to find such a partner but let us tell you that Vidi-corp is extremely committed to making it happen.
We at Vidi-corp consist of a team of highly talented Analytics and BI experts with an experience ranging from years to decades. We believe in our clients dreams and stretch ourselves to make it reality with the help of Data analytics. Our services include web analytics, Business analytics and Financial analytics.
If you are looking for one of these services or for all then we guarantee you that you are in safe hands with Vidi-corp. Lets connect today and let’s make your business goals turn out to be a reality with us. Contact us. We are just away from a click of you.
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