Are you considering creating SEO Looker Studio templates to analyse your SEO efforts? Or perhaps you are an SEO agency that needs a Looker Studio template to report to clients? SEO takes time to deliver results which creates a need to track progress over a long period of time. A visually rich and an informative SEO Looker Studio template will be able to help you with it.
Search engine optimization (SEO) is important for any website looking to drive organic traffic and increase visibility. However, tracking SEO performance can be complex with data spread across multiple platforms like Google Analytics, Google Search Console, and more.
This is where SEO Looker Studio templates come into play. Looker Studio can compile all your essential SEO data into one centralized location, acting as a single source of truth. With intuitive data visualizations and at-a-glance metrics, an SEO Looker Studio template would make reporting a breeze.
In this article we will go through 5 different SEO Looker Studio templates that we have created so far. We are hoping to give you an idea of design that you could create for your SEO Looker Studio reports.
You can roughly divide SEO Looker Studio templates into data sources that they use. The most common SEO data sources are:
Google Analytics 4 has a native connector to Looker Studio which allows you to extract data from one or multiple GA4 properties. You can simple use the native GA4 connector to extract the data into Looker Studio.
Google Search Console also has a native Looker Studio connector but it only allows you to connect to one property at a time. Therefore, if you need to combine multiple GSC properties in your Looker Studio template, you would to use third-party tools to combine multiple properties in your data extract. Our recommendation is to use Windsor.ai for connecting to multiple accounts as it allows for up to 75 connections at $20 per month.
Google My Business doesn’t have a native Looker Studio connector which is very unusual since both technologies are owned by Google. Again, Windsor.ai is a great option for connecting Google My Business to Looker Studio.
Finally, SEMRush have developed their own connector to Looker Studio which is free and quite easy to use. If you need to connect Looker Studio to your SEMRush data, this is the way to do so.
In the next section we will look into every SEO Looker Studio template in more detail:
You can view all the SEO metrics inside of GA4 console, but Connecting GA4 to an SEO Looker Studio template offers multiple benefits:
Our GA4 SEO Looker Studio template allows you to analyse the number of sessions, pageviews and users that come from organic search. You can use this template to analyse the trends and see the pages that bring most traffic to your website.
On top of that, you can view the what kind of traffic you are bringing to the website including their age, gender, device and country.
There are 5 more pages in our GA4 SEO Looker Studio template. You can view them all by following the link.
SEMrush is one of the most powerful SEO tools available. It provides all types of useful data related to SEO. For example, you can keep track of your keyword positioning on search engines, average CTR and your visibility for certain search queries. We help you to visualize all these data points in a user-friendly dashboard.
Our SEMRush Looker Studio template is especially useful for marketing agencies looking to provide updates to their clients on SEO performance.
On top of that you can use SEMRush data to compare your brand vs competitors and track trends for how you are winning the market share from your competitors.
Finally, you can view the analysis of your website health and SEO issues that you need to fix in a convenient Looker Studio dashboard.
Google Search Console is another great data source for analysing your performance on Google search engine results page. We used the data from GSC to create an interactive SEO Looker Studio template analysing impressions, clicks by day, query, landing page, etc. You can read more about our Looker Studio Google Search Console template by following the link.
The main benefit of this template is demonstrating your audience how the SERP performance has changed over time for the website in question. This offers an easy way for SEO agencies to share results with clients.
Google My Business is an essential part of SEO strategy for many businesses targeting local markets. However, it is really difficult to see the trends for the key google my business metrics without exporting the data from GMB.
Our Google My Business Looker Studio template enables businesses to view the trends for how their customers interact with their business listings on google maps. It is not only great for local SEO agencies, but it is also super useful for brands themselves as there is no easy way to see the trends for these metrics without the template.
It is often a good idea to supplement the Google My Business SEO Looker Studio template with data from Google Analytics. This is exactly what we did in the page below.
With dedicated integration with Google My Business and Google Analytics, our dashboard provides unparalleled visibility into your local SEO performance. Key local metrics include searches, directions, calls, views and more. Breakdowns by region, city and zip code allow geo-targeted optimization.
Our dashboard solution isn’t a one-time project. We offer ongoing maintenance, monitoring, troubleshooting and feature upgrades through monthly support contracts. You get peace of mind knowing your key SEO Looker Studio templates are kept updated.
With the in-depth integrations, customization range, insightful visualizations and local capabilities – our SEO Looker Studio reporting services provides the single source of truth to monitor organic growth and unlock more visibility.
Here’s an overview of the process we follow to create your dashboard. We have a team of experts to take care of each and every step. As a result, you don’t need to worry about the quality of results we deliver.
Our engineers implement scripts to extract granular SEO metrics daily from Google Analytics, Search Console and more into cloud data platforms. This step automates the data flow to your SEO Looker Studio templates.
We converge cross-platform SEO data flows into a centralized SQL data warehouse. This allows integrated reporting with flexible filtering.
We use our templates as a starting point for the projects. However, we also customise them and build on top of them for our clients. Our visualization artisans handcraft tailored SEO dashboards aligned to stakeholder analysis needs. Creative charts transform data into visual insights.
We enable user roles and permissions to organize insights by client, campaign or other attributes. Privacy controls allow selective data visibility.
For digital consultancies, branded dashboard portals facilitate secure client SEO reporting. This promotes transparency on respective initiatives. We work along with you when creating this dashboard. As a result, you will be able to get your own requirements included in it. Our team wants to make sure that you are getting a useful and productive dashboard at the end of he day.
Our clients usually gain full data pipeline ownership, bespoke dashboards, and ongoing support. The automation enhances productivity and future-proofs analysis.
Wonder what you will get when you create your SEO dashboard with us? Here’s an overview of what we deliver with our SEO dashboard.
Scripts extracting real-time SEO data from Google and other sources into cloud data platforms.
Core deliverable – tailored interactive dashboards providing visibility into SEO efforts and strategies.
We ideate solutions to transform complex SEO data points into understandable, insightful graphics.
Configure user roles and permissions to filter SEO data visibility by client, campaign etc.
We handle ongoing API and dashboard maintenance. Support new feature rollouts and custom requests.
SEO dashboards provide invaluable visibility into organic traffic, rankings, and overall program health. As demonstrated in these two examples for GA, GSC, and Google My Business, dashboards can tell comprehensive yet digestible data stories. They’re an SEO analyst’s greatest ally for reporting and gaining stakeholder buy-in.
See examples and request a demo dashboard showcasing features aligned to your SEO analysis needs. Our team of experts is ready to guide you towards the right reporting solution for your requirements.
