How to Migrate from Supermetrics to Windsor.ai

Supermetrics was the first company that got itself associated with Looker Studio connectors. Because of this many clients started their reporting journey with Supermetrics connectors. However, a lot has changed over the years. The price of supermetrics has been increasing gradually and there have been a lot of complaints about customer support. At the same time many new supermetrics alternatives have come up. Now that there is more choice many companies are looking to migrate to other connector tools that are more affordable and give better customer support. 

As a Windsor.ai Premium Solution partner we often recommend migrating from Supermetrics to Windsor. We help our clients connect their data and we re-build their Looker Studio reports.

We recommend Windsor for 2 reasons:
1. It is much cheaper with plans starting at $20 per month which cover up to 75 accounts across 3 data sources. Unlike with Supermetrics, this price is the same whether you send data to Looker Studio, Big Query or other data sources.

2. Windsor offers great customer support with a response time in minutes through their chatbot. As a result of this, they got a best support reward in spring 2024 from G2.

Introduction

As the first provider of Looker Studio connectors, Supermetrics was an appealing choice for many businesses starting their data reporting journey. However, a lot has changed since then. Supermetrics’ prices have steadily increased, and many clients have voiced concerns about its customer service. Meanwhile, new alternatives have emerged that deliver better service at much lower prices.

As a Windsor.ai Premium Solution Partner, Vidi Corp often recommends clients move from Supermetrics to Windsor.ai. We ensure a smooth connection of your data, rebuild your Looker Studio reports using Windsor’s advanced connectors, and maximize your return on investment quickly.

Here is why we recommend switching to Windsor.ai:

1. Cost-Effectiveness
   Windsor.ai offers a more affordable option, starting at just $20 per month for up to 75 accounts across three data sources. Unlike Supermetrics, the flat-rate pricing applies regardless of whether you’re sending data to Looker Studio, BigQuery, or any other destination. This makes it a cost-effective choice for businesses of all sizes.
2. Exceptional Customer Support
   Outstanding customer service, with response times of just minutes via their chatbot. This focus on support earned them the “Best Support” award from G2 in Spring 2024. While support issues are common with Supermetrics, it ensures help is always readily available.
3. Comprehensive Data Integration
   Over 400 data connectors, a significant improvement over Supermetrics. These connectors include major platforms like Google Ads, Facebook Ads, LinkedIn Ads, and even niche channels such as TV and offline attribution sources, giving you a complete view of your marketing performance.
4. Real-Time Data Synchronization
   Real-time data synchronization, so your reports are always current. Having the latest data is crucial for fast-paced marketing teams to make timely decisions and adjust strategies effectively.
5. Transparent and Predictable Pricing
   The pricing is clear, with no hidden fees. This contrasts with Supermetrics’ complex pricing, where additional connectors or destinations can make costs unpredictable. Windsor.ai‘s flat-rate pricing offers peace of mind, knowing exactly what you’ll pay each month.
6. Faster Onboarding
   Streamlined onboarding process with expert guidance and extensive training resources. Whether you’re a data professional or new to analytics, Vidi Corp ensures you’re up and running quickly, maximizing its potential without delay.

Table: Data Connectors Comparison

In this article we will describe the process of migrating from Supermetrics to Windsor.ai and highlight several case studies.

Migrate from Supermetrics to Windsor.ai: The Simple Process by Vidi Corp, Your Data Analytics Partner

We know how challenging migrating from one analytics platform to another can be. At Vidi Corp, we understand that, but we are here to make the process smooth, efficient, and tailored to your unique needs. Here’s how we make the transition from Supermetrics to Windsor.ai easy and effective:

Step 1: Understand Your Current Setup and Its Needs

We start by thoroughly assessing your current setup in Supermetrics, understanding all data connectors, the specific metrics and dimensions you’re tracking, and any custom calculations or reports you’ve built. We also identify challenges and limitations you experienced with Supermetrics that led you to consider switching.

• Action: Schedule an initial discovery call with your team to gather detailed requirements and outline key objectives.
• Outcome: A clear, customized migration plan that meets your needs while ensuring no loss of critical data or functionality.

Step 2: Data Connectors Mapping and Reconfiguration

With a comprehensive understanding of your current setup, our Vidi Corp team maps all your Supermetrics data connectors to Windsor.ai’s extensive library of over 400 connectors, covering platforms like Google Ads, Facebook Ads, LinkedIn, Amazon, Shopify, and more.

• Action: Reconfigure your data connectors to align perfectly with your current metrics and dimensions.
• Outcome: A seamless transition where all data sources are correctly connected and ready to use in Windsor.ai, with no interruption in data flow.

Step 3: Blending and Transforming the Data

Our team focuses on data blending and transformation, ensuring your data is consolidated and optimized for analysis. We replicate and enhance any custom data models or transformations from Supermetrics using Windsor.ai’s advanced capabilities to ensure maximum data accuracy and usability.

• Action: Customize data pipelines to blend data from multiple sources, such as Facebook, Google Ads, Shopify, and Amazon, into unified datasets.
• Outcome: A single, clean dataset that merges all relevant data points, providing a comprehensive view of your marketing performance.

Step 4: Designing Customized Reports and Dashboards

Next, we help recreate and enhance any reports or dashboards you previously had in Supermetrics. Using our expertise in visualization tools like Looker Studio, Tableau, Power BI, and Google Sheets, we design dashboards that are visually appealing and highly functional, customized to your specific requirements.

• Action: Develop customized dashboards that allow you to toggle between viewing total revenue by month across all accounts or by each account separately, and group data by country or other dimensions.
• Outcome: Enhanced, user-friendly dashboards that offer deeper insights and a more intuitive experience than before.

Step 5: Training and Onboarding

We ensure your team is fully trained and confident in using Windsor.ai. Our Vidi Corp experts provide hands-on training sessions, customized tutorials, and ongoing support to help you get the most out of the platform.

• Action: Conduct personalized training sessions and provide comprehensive documentation to guide your team through the new platform.
• Outcome: Your team is fully equipped to navigate and utilize its advanced features effectively.

Step 6: Ongoing Support and Optimization

Post-migration, we remain available to provide continuous support, helping you optimise your data analytics strategy over time. Whether it’s adjusting data models, creating new custom reports, or integrating additional data sources, we’re here to help.

• Action: Offer ongoing support through email, phone, and live chat, along with periodic optimization reviews.
• Outcome: Continuous improvement of your analytics capabilities, ensuring you’re always ahead of the game.

Case study 1 – performance marketing agency

One of our long-term clients has been using Supermetrics for their reporting for over 3 years. They were paying $800 per month for the data extraction for all of their clients. We offered the client to migrate from Supermetrics to Windsor Plus plan at $250 per month. This freed up $500 per month to invest into other software solutions.  

The report that they built using Supermetrics in Looker Studio was from multiple platforms including Google, Facebook, Taboola, and Bing. Additionally, they required customization to track purchases only from specific campaigns and to adjust the cost per purchase and conversion metrics accordingly. Vidi Corp data team efficiently integrated & customised these data points, providing the client with a unified, actionable report tailored to their exact requirements.

As part of the project, Vidi Corp analysed the columns that were used in the dashboard from every data source. Once those columns were identified, Vidi Corp found the equivalent columns on Windsor.ai and rebuilt the data source in Looker Studio. Once the Looker Studio data source was re-built, it was reconnected to the same dashboard. 

Case Study 2 – Clothing brand

The client has many data sources and wanted to build a report on Looker Studio. Windsor.ai allowed Vidi Corp to quickly blend data from multiple user accounts such as Facebook, Google Ads, Shopify, and 15 Amazon accounts into a single dataset in Google Sheets. This dataset was then used in the Looker Studio dashboard.

They were looking to group Amazon account data by country, adjust the level of detail to consolidate total spend across different data sources into a single dimension

provide an option to switch between viewing total revenue by month for all accounts combined.

or for each account separately. Windsor.ai’s partners stepped in to help configure these customizations, ensuring the client could effortlessly access the insights they needed in a well-designed, user-friendly report.

Flexible Pricing Plans to Fit Every Budget

Windsor.ai offers a range of pricing plans that cater to businesses of all sizes. Unlike Supermetrics, which charges extra for add-ons and integrations, it includes comprehensive features like multi-touch attribution in every plan.

Table: Pricing Comparison

No Hidden Costs or Complex Pricing Structures

We offer straightforward, flat-rate pricing with no hidden costs. This transparency makes it easy for businesses to budget for their analytics needs without worrying about unexpected fees or complex pricing tiers.

Conclusion: A Migration Process That Sets You Up For Success

Migrating with Vidi Corp and Windsor.ai isn’t just a migration to another platform; it’s an upgrade to a more powerful way of managing your data. Our team is committed to making the transition seamless, ensuring you gain greater insights, efficiency, and value from your marketing data.

Ready to Make the Move? Let Vidi Corp handle the heavy lifting and guide you every step of the way.