The client used to use Amplitude to analyse their online conversions. They decided to switch their reporting to Google Data Studio to cut costs while maintaining the same reporting capabilities.
Data Source
Big Query
Analysis Tool
Google Data Studio
Stickiness ratio shows a proportion of daily active users to monthly active users. This results in a declining numbers on the top-left bar chart. This metric can be filtered by time interval and cumulative/non-cumulative.
There is also a bar chart for applications installed breaking down the number of installations by day.
Finally, there is chart breaking down the user base by new, current, resurrected and dormant.
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Consultancy
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