Looker Studio SEO Dashboard – GA and GSC

Using Looker Studio SEO dashboard GSC, a digital marketing agency specialising on SEO needed a way to report on organic traffic that they were bringing to their client website.

Data Source

Google Search Console, Google Analytics

Analysis Tool

Google Data Studio Google Data Studio

Organic Traffic Overview

Key metrics such as organic sessions, pageviews, bounce rate and time on page are shown for this month, last month and last year.

Page-level analysis is shown for sessions, bounce rate and average time per page

The trend for number of sessions and pageviews is shown on daily basis

Looker Studio SEO Dashboard

Organic Traffic Breakdown

Some demographic analysis is done for organic traffic including sex, device, location and age.

Trends for number of sessions, organic time on page and pages per session are visualised.

Looker Studio SEO Dashboard - organic traffic

Organic Landing Pages

Sessions, bounce rate, pages/session and average time on page is broken down by landing page

Looker Studio SEO Dashboard - organic landing pages

Channel Comparisson

Traffic by medium source is analysed to determine which source has most sessions, pageviews per session, has highest average time on page

SEO Dashboard - Channel Comparison

Keyword visibility

Daily trends are shown for number of impressions and average position on google.

Clicks on non-branded queries in google are shown as a daily trend

Keyword visibility

Performance Overview

High level metrics are presented on the top with comparison to the last 30 days.

Daily trends are shown for sessions, pageviews, bounce rate and average time on page

SEO Dashboard - Performance Overview

Keyword performance overview

Clicks, impressions, click-through rate and average position are analysed on this page.

Daily trends for these metrics are also broken down by country

Keyword performance overview

Why Use Looker Studio for SEO Dashboards?

Looker Studio offers several advantages for creating SEO dashboards:

  1. Data integration: It connects seamlessly with various data sources like Google Analytics, Search Console, and third-party SEO tools.
  2. Customization: Dashboards can be tailored to specific needs and branded accordingly.
  3. Real-time updates: Reports are automatically updated, ensuring you always have the latest data.
  4. Easy sharing: Dashboards can be easily shared with clients or team members

Ways we can help

Support

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Consultancy

Advanced data thinking, creative  ideas and the best Power Platform practices to unlock the true potential of your business data.

Training

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