Looker Studio Google Ads Template

The client is a software company that is running Google Ads campaigns to drive sales of their SaaS product and Google Analytics to measure traffic. They asked us to create an overview dashboard for these 2 data sources.

Data Sources: Google Ads, Google Analytics

Analysis Tool: Google Data Studio

Clicks and Impressions from Google Ads campaigns are broken down by date. Ad cost, clicks and conversions are broken down by keyword. Finally there are some overall-level metrics such as clicks and impressions presented as cards.

Pageviews and Sessions from Google Analytics are broken down by day. Clicks and number of conversions are broken down by device. There are also some overall-level metrics such as number of users and average session duration presented in card visuals.

Finally, revenue, transactions per session, items sold and conversion rate are broken down by date and campaign name.

There is also an option to filter all these visuals by date.

Why Use our Looker Studio Google Ads Template?

Looker Studio templates for Google Ads offer several advantages:

1. Easy data integration with Google Ads accounts
2. Customizable dashboards for specific reporting needs
3. Real-time data updates for up-to-date insights
4. Shareable reports for team collaboration and client presentations

Looker Studio Google Ads templates are powerful tools for transforming complex advertising data into actionable insights. By leveraging these templates, marketers can save time, improve decision-making, and optimize their Google Ads campaigns more effectively. Whether you’re an agency managing multiple clients or an in-house marketer, these templates offer a streamlined approach to Google Ads reporting and analysis.