The client is a software company that is running Google Ads campaigns to drive sales of their SaaS product and Google Analytics to measure traffic. They asked us to create an overview dashboard for these 2 data sources.

Data Sources: Google Ads, Google Analytics

Analysis Tool: Google Data Studio

Clicks and Impressions from Google Ads campaigns are broken down by date. Ad cost, clicks and conversions are broken down by keyword. Finally there are some overall-level metrics such as clicks and impressions presented as cards.

Pageviews and Sessions from Google Analytics are broken down by day. Clicks and number of conversions are broken down by device. There are also some overall-level metrics such as number of users and average session duration presented in card visuals.

Finally, revenue, transactions per session, items sold and conversion rate are broken down by date and campaign name.

There is also an option to filter all these visuals by date.