Very often your digital marketing agency would be doing your marketing analytics. However, this is introducing bias into your reporting!
Marketing agencies are incentivised to report better performance, after all they are the ones responsible for it.
Do you want your web & marketing analytics to be more objective? Let a professional data analytics consultancy take care of your tracking and reporting!
We have a structured process to audit your Google Analytics account. If you don’t trust your tracking, our audit service would help you identify the specific issues that you should address. We can also help you set up your GA4 tracking from scratch!
Every GA4 implementation that we do is completed through Google Tag Manager. This approach creates a centralised view of all the tags so that nothing gets missed in the future.
We create Looker Studio dashboards to automate the marketing reporting for our clients. Our Looker Studio reports combine the PPC, SEO, email marketing and CRM data to unlock deeper insights for our clients.
Vidi Corp developed a dashboard which combined data from 6 Facebook Ads, 7 Google Ads, 14 LinkedIn Ad accounts, all of our organic social accounts and our CRM system. As you can imagine it was a hugely complex project. The data extraction from all the sources is now fully automated and blended into one interactive report which will be used as the single source of truth for our digital marketing activity.
This Power BI report replaced 3 legacy reports saving us 30+ hours per month in data consolidation and report maintenance. This enabled our marketing team to spend much more time on data analysis, and best practice sharing rather than losing so much time in data admin.
We now have a user-friendly report that goes to senior directors and updates them on our marketing performance in real time, our team are equipped to make data driven decisions
Ongoing Power Apps Support
Removed data inaccuracies which were common when manually compiling large amounts of data.
Data is presented in a visually engaging way which makes the ROI of marketing activity easily identifiable for non-marketing colleagues.
Simple Google Analytics reports are not enough to understand the complex relationships between your marketing efforts and sales.
We help our clients to produce custom marketing analytics reports that combine all the marketing data sources together. Having this data at your fingertips helps you to create custom analysis and determine which marketing efforts lead to sales.
PPC Analytics
Want to bring together your Bing Ads, Google Ads and Facebook Ads data to see which PPC channel brings more clients?
We have delivered 100+ PPC dashboards in Looker Studio. We are a Premium Solution Partner with Windsor.ai which highlights our expertise in analysing PPC efforts of our clients.
SEO Analytics
Want to combine data from Google Analytics, Search Console, SEMRush, Ahrefs and other SEO sources in your marketing analytics report?
We have created SEO dashboards for NP Digital which is a performance marketing agency owned by Neil Patel. Our experience with industry leaders like this helps us deliver outstanding analytics for our clients!
Email Marketing Analytics
How about analysing email marketing data from Mailchimp, Klaviyo, Lemlist and similar sources?
Our email marketing solutions help our clients to A/B test their campaigns and measure the impact of their outreach efforts.
Social Media Analytics
Analysing organic social data from your Facebook, Instagram, Linkedin and other accounts helps to measure your audience and engagement growth
Amazon Data Analytics
Reporting on your Amazon Ads and Seller Central performance has never been easier with our custom reporting services! Discover optimisation opportunities for your marketplace trade!
E-commerce Analytics
Interested in analysing your customer purchasing patterns in more detail? We can help you create e-commerce dashboards from your data on Shopify, Magento or a similar data source.
Our experience with top ecommerce brands like Chilly’s bottles helps us to produce outstanding analysis for our clients.
CRM Analytics
Want to analyse how effectively you are moving leads through your sales pipeline? We have experience in creating CRM dashboards from Salesforce, HubSpot, Dynamics 365, Zoho CRM and many other popular systems.
We often set-up server-side tracking for our clients using stape.io. For example, recently we helped a gaming company set up pixels for Facebook. Google, Bing, Tiktok and Reddit along with their GA4. This led to 25% increase in customer visibility across all the ad channels
We have experience in working with a lot of different CMS platforms including Magento, Shopify, WordPress, custom CSMs, etc
We have a structured process for these projects that includes auditing:
1. Technical GA Settings
2. Implementation of base GTM tag
3. Implementation of each custom conversion
4. Data Layer
We then deliver an audit document that covers all the discovered issues and recommendations on how to solve them.
We have delivered 200+ projects in Looker Studio. Our biggest Looker Studio project was for Google where we created custom analysis on their regulation compliance for every country where they operate.
We work in Looker Studio, Power BI, Tableau and Domo. We can recommend you the most suitable BI tool depending on your circumstances based on our experience.
We have extensive experience with Supermetrics, Funnel.io and Windsor.ai. However, we found that these connector companies take a long time to resolve customer support tickets.
We solve this problem for our clients by implementing our own connectors. This enables us to quickly resolve customer support requests and continue making progress on the project.
Based in the UK, our web & marketing analytics consultants have a best-in-class understanding of the UK data market and the specific needs of UK-based businesses. The work practices, the legislation, the security implications – the culture of success.
It also means that wherever you are in the UK, we’re available to meet you in person and deliver onsite web & analytics consultancy. Of course, wherever you are in the world, if you’d like to work with us remotely then that’s fine too.
IRL? Online? Whatever it takes. Whatever it takes to get your best business cases defined and your data energised for new razor-sharp business-building processes, performance and profits.
